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Gale Virtual Reference Library Business

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Full Description

Gale Virtual Reference Library Business comprises 75 volumes from 33 titles including:

  • Encyclopedia of Business and Finance
  • Encyclopedia of Major Marketing Campaigns
  • Encyclopedia of eCommerce

Publishers selection policy

Content is developed and selected for online database products using any, or a combination of, these means:

* Gale product managers and editors select proprietary eBook reference content sets correlating to subjects and topics

* Gale's in-house staff of editors is experienced at shaping reference products for use by students; they hire professional researchers and writers who specialise in certain subject areas to write the sets and copyeditors and subject specialists to review the content

* Gale editors also hire subject matter experts to write original reference articles specifically for online products

* customers and focus groups suggest and review content

* advisory Boards, made up of subject experts, market experts, department heads and key customers, select, suggest and review content. Advisory Boards typically include members of the international community to help ensure global focus and coverage

* usage analysis helps determine content areas within subjects needing additional information

* Gale editors and advisory boards monitor current events to identify key new topics